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Art Patrol – snappitz.com
May 16, 2011
Before (click to enlarge):
After (click to enlarge):
Time spent: 1 hour
Notes: Another instance of the clock running out before I was finished. I still hate the way this site looks under the header, though I did manage to get rid of the hideous “Additional information” box and move that up with the rest of the navigation. Most of the time was spent doing logo cleanup (which I know is against the rules, but it was SO BAD! I couldn’t let it stay). The after (I can’t call it “finished”) still has flaws (with more time I would remove the chrome look on the “Snappitz” text, as it detracts from the lightning bolt), but at least it doesn’t look like it was drawn in Microsoft Paint.
One other note: The original uses three different fonts (one in the tagline, one for the subject header and a third for body copy). That’s at least one font too many, especially when the tagline and subject header say basically the same thing. Pick a font (or two) and stick with it. If you differentiate with font weight (bold, light, etc) instead of a lot of different fonts, your work will automatically look better—so long as that font isn’t Comic Sans.
