Art Patrol – We’re Back!
June 15, 2011
Before (Click to Enlarge):
After (Click to Enlarge):
Time spent: 55 minutes
Notes: What is it with landscaping companies and their love of crappy clipart and one-color printing? As I mentioned in a previous post, full-color postcard printing is so inexpensive these days that, unless there’s a very good stylistic reason to go one-color, it doesn’t make sense to avoid the rest of the color spectrum.
Beyond that, landscaping companies (at least the ones in the Seattle area) feel the need to cram every. single. thing. they. do. onto their postcards. Worse, they cram it all onto one side of the postcard; these cards are inevitably blank on the back. I understand that you’re trying to save money by only printing on the one side, but postage is generally your biggest expense with direct mail, and it doesn’t cost more in postage to mail something that’s printed on both sides of the card. But I digress.
For this particular design I just cleaned up the layout to make it look tidier and more organized, then added the large photo of an outdoor waterfall feature (because if you’re going to specialize in something, by all means show it off). I got rid of the clip art (it’s meaningless) and replaced it with the strip of grass at the bottom, as mowing is likely what gets the bulk of the business. And, as mentioned earlier, I added full color. The end result may not get me to pay for your services, but it will at least get me to pay attention to it. Which is more than I can say for the before.